Oh dear.
'What's wrong with that, boss?!'
Well ... it's just more work, isn't it? I was hoping to take it easy today BECAUSE ... I'm definitely working on those lyrics tomorrow. 'It's going to be nice and sunny tomorrow.' I couldn't care less, Voice. It's going to be nice and sunny at the weekend, too. I'll have my fun then.
Anyway ...
Paris, June 2nd, 2022,
Pimster announces today a €2 million funding round led by Kima, LeFonds by FrenchFounders and business angels such as Stéphane Levy (Labelium), Thibaud Elzière (E-Founders), Frédéric Montagnon (Arianee). Launched at the end of 2021 by Baptiste Gamblin (CEO), Grégoire Galichon (COO) and Aubry d'Andoque (CTO), graduates of HEC and X and incubated at Station F, Pimster is a SaaS platform that helps brands turn post-sale into a sustainable growth lever by reconnecting with their consumers. The start-up guides users through the life of their product, from the product onboarding to the second life of the product, including maintenance and repair. Brands can interact and create customized content for each user. Pimster also helps brands get to know their consumers better by collecting a significant amount of unavailable data to personalize the experience and optimize conversion rates.
Right. Christ. Did anyone understand a word of that? 'Your readers probably did.' Oh, those clowns.
Anyway ...
The idea for this project came from a simple observation: user manuals are complex and 96% of users do not read them. Who hasn't returned a product because they didn't understand the instructions or called the service department? Pimster solves this huge problem for brands by offering videos in story format that explain step by step how to use the product, maintain it or repair it. Baptiste Gamblin, CEO of Pimster, explains: "When we explored companies' after-sales services, we quickly realized that more than 30% of after-sales tickets were due to a bad or non-reading of the instructions. Historically perceived as a cost structure, after-sales service is now a real growth lever for companies, particularly through the sale of spare parts, the personalization of the experience and consumer loyalty. It is to enrich and structure all of these brand/user connection opportunities that we founded Pimster."
Yeah, yeah. I like manuals. You can flick through manuals.
While brands spend tens of millions of euros in marketing budgets to get new users, they later find it difficult to interact with them in the post-sale stage. Pimster decided to put technology at the core of the customer experience and give brands back the keys to the customer relationship through comprehensive support. These personalized interactions are essential since average shopping carts increase by more than 140% after a customized experience. "Pimster addresses a global issue that affects brands in all their markets. Our mission is to accompany them with LeFonds and the FrenchFounders network for a fast and efficient international development aligned with their vision and ambitions." Géraldine Le Meur, General Partner LeFonds.
Brands, brands, brands. That's all we have these days. T.S. Eliot wrote: Where is the Life we have lost in living?
It's down the toilet, mate.
Anyway ...
The start-up is creating a comprehensive and customizable tool to support users at every stage of their product's life: digital instructions in the form of stories, advice on how to maintain the product, and a repair guide with the possibility of -
All right, all right. That's enough.
ENDS
ENDS
ENDS
Good luck with it, whoever you are. 'Pimster.' What?! 'Pimster.' Okay. Whatever.
ENDS
ENDS
ENDS
I'm at your entire disposal for further information or interview request.
Best,
Charlotte
Uh ... another day, maybe. I'm tired.
...
Anything else?
Are you taking the piss, dear reader(s)? Get it through your head now: I AM TIRED.
Voice?
'See you next week, kooks!'
