Richard Brindle - the chief executive of the insurance group Lancashire - says: 'There is a bigger universe of investors out there. I know. I've seen it. On this earth, in a foul rite, I have seen a chicken's head cut off by a voodoo priestess. Agnes, that was her name - not the chicken, the priestess. But that chicken carried on strutting around. What did it tell me? It told me that the financial world was in a state of chaos. I knew that very moment that we must reach out beyond. Oh yes, beyond! We must reach out to investors in other realms. The astral plane! There are ghosts on the astral plane that are absolutely minted. We must get their money. We must coax it out of them. You know it makes sense.'
It makes sense all right, Richard. But it's easier said than done.