Tuesday, 25 July 2017

Mayfair Equity Partners has bought a bakery now

FFS! Bloody hell! Just, just ... unbelievable. Voice! 'What, boss?' Who was it who bought a bakery last week? 'Er ... Pamplona Capital, I think.' Yes, that's right. Thanks, man. / Well, dear reader(s), Mayfair Equity Partners were jealous or something - I don't know what's going on in their heads, I really don't - and so have decided to buy a bakery of their own. 'Yes, boss. And as I said last week, it makes perfect sense. Why eat all that muck from the office vending machine when you can pop in to your own bakery, your very own bakery, and have all the sandwiches and rolls and cakes you want?' Shut up, you idiot!

Anyway, Mayfair Equity Partners ...

Mayfair Equity Partners is a buyout and growth capital investor providing capital to dynamic businesses in the Consumer and TMT sectors. Its primary focus is on building strong partnerships with exceptional management teams. Mayfair is an investor in Ovo Energy, one of the UK's leading independent domestic energy brands, YO! Sushi, the UK's leading fast-casual restaurant operator focusing on Japanese cuisine, Fox International, European's leading independent fishing brand, Talon Outdoor, the UK's only fully independent Out of Home specialist media agency and Hotels & More, a B2B destination management company focused on inbound group holidays to the United Kingdom and Ireland.

Okay. Dead fish. Not different fish. Dead fish. / And the bakery. What's the bakery called? I'm going through this PR email. Give me a minute, reader(s). 'Here it is, boss -'

(London, 24 July 2017): Promise Gluten Free ('Promise' or the 'Company'), a highly innovative bakery which entered the gluten free market in 2012, is delighted to announce that it has sold a majority stake to Mayfair Equity Partners ('Mayfair').

Promise, based in Donegal ('Donegal'), Ireland and founded in 2011, is a group of companies comprising Aran Ard Teoranta (trading as Gallagher's Bakery) and Cuisine Royale Manufacturing Ltd. Promise has experienced rapid growth domestically in Ireland and internationally in markets including the UK, US and Australia under its retail brands: 'Promise Gluten Free' and 'PureBred Gluten Free'. Promise mixes the best ('Best') natural ingredients using a unique process to deliver baked goods with unparalleled nutritional value and award-winning taste and texture that is comparable to traditional bread. Promise developed its line of gluten-free baked goods with the belief that people shouldn't have to compromise on taste and nutrition if they want gluten-free alternatives to traditional ('Traditional') bread. The business has won a number of industry awards including Irish Exporters Association Food and Drink Exporter of the Year, multiple Great Taste Awards, Product of the Year in Canada and Australia, and Free From Foods Award (UK).

Okay, okay. Sounds all right, I suppose. / Right. There's a bit of chat about this and that. Everyone seems to be delighted with the deal. Oh, this is what Danny said - 'Danny, who, boss?!' Danny Sasaki. 'Oh, you mean Daniel Sasaki at Mayfair Equity Partners?' Yes. Why? Do you know him? 'Never heard of him.' FFS! -

Commenting on the investment, Mayfair's Managing Partner, Daniel Sasaki, said: "Promise is attracting international attention as it continues to build sales momentum as an innovator in the sector. We see the same potential for exceptional growth in Promise that we identified in our previous highly successful investment with Fever Tree."

Great! Then, uh ... Waqqas Ahmad said something, but ... ENDS, you dig?

That's enough, reader(s). Seriously. These PR emails do go on a bit sometimes. I'm sure you get the basic idea though. And maybe some other firm will buy a bakery next week. 'I hope so.' However, I won't be writing about it. 'Oh.' Yeah.


Anything else? No. I don't want my migraine coming back. I had a bad one last night. That's why I'm late with today's post.