Tuesday 7 January 2020

The housing dream is over!

Did it even begin? Not for a lot of people. Not these days, dear reader(s). / Oh, it's a PR email. Here we go -

New research from Engen Group, the UK based innovation and property business which focuses on addressing environmental challenges such as affordable and sustainable housing, reveals that of people who don't own a home but want to in the future, just 55% believe it will happen. One in five (19%) don't think they will ever achieve this goal and 26% are unsure.

Well, well ... / Isn't 55 percent a bit high? 'They're crazy optimists, boss.' Yes, Voice. Either that or they have rich parents. 'Maybe they live in Bristol.' Why?! 'Yesterday's post.' Oh, of course. Yes. They probably live in Bristol.

Many of those who anticipate climbing on to the property ladder may have to wait a long-time for this to happen. Some 18% expect to be aged between 36 and 40 before they achieve this, another 18% say they will be between 41 and 50 years old, and 10% think they will be older than this.

Older than fifty?! Really? Well, there's only one way that's going to happen. 'Your way.' Exactly! All these people are going to become international rock and roll stars, and then buy a massive house in Malibu with cash.

For those people who expect to eventually own their own home, many are waiting for life changing events to happen. For example, 22% say they need to be in a serious relationship, 14% want to have a child first and the same number (14%) are waiting for an inheritance.

Okay, okay. And what percentage are waiting for a goddamn miracle? I mean, who's waiting for an angel from heaven to come out of the sky with a suitcase stuffed full of used notes? Because that's the only way a lot of people are going to be able to afford their own home.

Well, let's hear from our Graeme ...

Graeme Boiardini, CEO of Engen Group says: "It is sad to see so many people having to wait until middle age or older before they think they can get on to the property ladder. More needs to be done to increase the supply of affordable housing so that people don’t have to wait for an inheritance or get married and have two incomes to do this."

Okay, okay. Thanks, Graeme.

ENDS

That house in Malibu was nice. I don't know if it's still on the market. 'What house, boss?' The one I linked to ages ago. 'Oh.' I think it was only $12 million. 'Very reasonable.' Yeah. But, uh ... I might go for a bigger house, like Jackie Treehorn's place. 'Completely unspoiled.' Exactly!

...

Anything else? Yeah. Motivation? Listen! I think the most motivational thing anyone can say to anyone - you, me, a stranger, a three-legged cat - is ... Have no fear - !!! / Yeah, yeah. Easier said than done, right? I mean, we all have fears about something. Not being able to pay a bill, a job we hate, or being alone, or a health matter. But everyone dies, man. That's the biggest thing to fear, and it happens to all of us.

Felix Dennis wrote brilliantly about fear in his book, How To Get Rich. I seem to remember something about a cat trying to get into his kitchen in Mustique. Which is funny, actually, because there used to be a three-legged cat in my street. I once saw it fight a fox in the early hours of the morning. That took some balls, man. The cat had no fear. Or maybe it overcame its fear. I don't know.

Anyway, laters, you dig?