Who the hell is Kate? You may well ask. Kate is some cute little kid that Citigroup is exploiting in its latest adverts. Why doesn't Citi pick on someone its own size?
Citi should use a picture of me in its adverts. That would send out a powerful message. It would tell the world: Citi ain't fucking around. Not only does Citi never sleep but its bankers burn in the desert like shamans on peyote.