Wednesday, 2 March 2016

More children than ever experienced LEGO play in 2015 as a result of 19 per cent sales growth

LEGO? Capitals?

'Boss, what the hell is this?! Seriously!' It's the Wednesday morning PR email, Voice, back by popular demand. 'About Lego?!' Bear with me, man. This is actually relevant. 'How?' Oh, you don't remember Cantab Capital Partners? 'Oh, right. Of course.' Yes, this story will be of massive interest to Ewan Kirk and all the boys and girls at Cantab.

This is from a post of mine in November 2013: Dear reader(s), do you remember the days when Ewan Kirk had no ego, and then he had an ego? They were confusing times. / Well, things have taken a turn for the worse. Now Mr Kirk has bought Lego for his staff. 'What?!' That's right, Voice. Lego! You can argue they've taken it a step further than Aviva Investors. Not only is work a thing of the past, but they're playing now too. 'They're not even pretending, Mikey!' No, man. / I suppose you've got to admire them.

And this is from the PR email -

THE LEGO Group continued its global expansion and reached children in all regions of the world in 2015. This was enabled by strong performance of new product innovations, such as LEGO Dimensions, LEGO Star Wars, LEGO Ninjago and LEGO Elves, and a continued high interest in core LEGO themes such as LEGO City.

Ha! You see? Children! Not grown adults working in finance. Not adults who should know better. No! Children!

What does Jorgen Vig Knudstorp say about it? 'Who?' The boss, Voice. The big Lego man. 'Is he made out of Lego?' No. / Jorgen says -

2015 was a fantastic year for us as a company dedicated to inspire and develop children through play. Across the year we estimate that 100 million children had a LEGO experience - be it through playing with great LEGO products, in schools via LEGO Education materials or by participating in local community activities or receiving product donations driven by the LEGO Foundation across the world.

No mention of the men and women at Cantab Capital Partners. Strange, eh?


Anything else? Music? I'm listening to Brian Eno's Ambient 2/The Plateaux of Mirror. With Harold Budd. 'You're listening with Harry? Where is he then?' No! Eno recorded it with Harry. 'Oh.' / It's not as good as Apollo, but it's all right, man.

My music? I might have another tune ready. [I mean, it may need minor adjustments.] And it's good!

Lunch? I haven't been to the Tesco petrol station shop yet, but I'll be making my own. Probably bread rolls with cheese and cucumber. 'Nice.' Yes, very nice.